The Agile Open Innovation

(that works)

We help small-to-medium enterprises and corporates to do open innovation, developing new business units and accelerating their digital transformation agenda.

Open Innovation for corporates and SMEs

The right recipe for innovation

The startup studio model is the best response to the innovation needs of medium-large companies, and allows to create new business units quickly, allocating resources and talent and "protecting" the new initiative from the complexity of the existing core business.

Starting from the identification of specific business pains, Startup Bakery manages the entire process of creating, validating and developing a new startup and, following a roadmap agreed from the start, the partner company will progressively integrate the newly created startup.

We are able to manage multiple projects on behalf of the same industry partner, and the partnership can be limited to a single initiative or cover a “hub” of startups to be validated and developed in parallel.

Why become a partner of Startup Bakery

Innovating with us has many advantages


Partners, not advisors

We directly participate in the business risk and have a direct interest in the success of each initiative.

Insieme dall'inizio

Together from the start

Unlike incubators and accelerators, we do not support existing startups but we create new businesses from scratch. Involving partner companies from the initial development phase allows us to proceed quickly and at the same time maximize all integration opportunities for the new startup. The cost of integrating an existing startup is often overlooked, but should be a key consideration: building a new business unit with Startup Bakery means that the new startup can be acquired at favourable conditions and integrating it within the technical and business environment of the industry partner can be simpler and quicker.



We are a startup studio made up of successful former founders, as well as business and innovation experts. Our in-house team expertise ranges from business development to the latest cloud technologies, from artificial intelligence to UX and digital marketing.

Artificial Intelligence

Method and resources

We use proprietary Artificial Intelligence tools and follow a rigorous method of screening, validating and developing each business idea, aimed at minimizing the risk of failure, typical of a startup.

Our journey together

The involvement of the partner from the initial stages of each project allows Startup Bakery to create solutions based on technical and business processes that can be immediately integrated. At the same time, the industry partner can prepare a plan for the acquisition and integration of the startup "avoiding any surprises".

Ideazione startup


Whether the business idea is generated within Startup Bakery or comes from the industry partner, the first step is always the same: validate. Only business ideas that are proven to solve a problem for the end customer will move to the next stage.

Creazione startup


After the initial validation, a new business entity is created within the Startup Bakery studio with the involvement of the industry partner who is given visibility on the operational approach already at this stage. Through fast prototyping and MVPs, each new solution is tested and optimized.

Avvio startup


Through various iterations and creating a dedicated team, we form a new company, completely developed in all its key functions. The contribution of the industry partner is essential to ensure the integration and scalability of the new business unit.



Once the startup is steadily on its way to success, the industry partner progressively takes over from Startup Bakery in the share capital, following some previously agreed milestones and objectives, up to a complete exit.


Discover Startup Bakery

Come funziona uno startup studio

What is a startup studio

A startup studio is a “generator of startups”, a company which builds new enterprises in series and aims at significantly reducing the risk of failure while enhancing the quality of the new startups.

Startup studio process

Our business recipe

The creation of a new enterprise requires the right amount of creativity and method. In Startup Bakery we have created our own “business recipe”, a business model with a precise flow of activities and an extensive range of services.

Startup studio team

About us

We are founders, investors and serial entrepreneurs, we are passionate about open innovation, fanatic about lean startup, experts in cloud technology, user experience and digital marketing.

We build innovative startups.

Startup Bakery, the Italian startup studio specializing in building B2B SaaS companies, leveraging Artificial Intelligence.